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Market Insight Consultancy

Market Insight Consultancy for Nursing, Early Years, and Social Care

Hiring in nursing, early years, and social care is more complex than ever, with demand for qualified professionals at an all-time high. The UK is currently facing severe shortages, with over 40,000 nursing vacancies and approximately 45,000 vacancies in the early years sector. In today’s candidate-driven market, understanding the trends and challenges affecting your sector is crucial. From identifying the best locations to source talent to offering the right compensation packages, our consultancy services give you the data you need to make informed and strategic decisions that put your organisation ahead of the curve.

Why Market Insights Matter

Hiring in nursing, early years, and social care is more complex than ever, with demand for qualified professionals higher than ever before. In today’s candidate-driven market, understanding the trends and challenges affecting your sector is crucial. From identifying the best locations to source talent to offering the right compensation packages, our consultancy services give you the data you need to make informed and strategic decisions that put your organisation ahead of the curve.

Nursing Vacancies

46,828

The UK has around 40,000 nursing vacancies, leaving about 1 in 10 roles unfilled.

Nurses

18,000

Currently, there are around 18,000 registered nurses in the UK who are unemployed.

Early Years Vacancies

45,000

There are currently around 45,000 early years vacancies across the UK, reflecting critical staff shortages.

Early Years

27,000

There are approximately 27,000 qualified early years practitioners currently without jobs in the UK.

​Read our testimonials to see why people love us!

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Candidate , Nursery practitioner

​I had the pleasure of working with Erin from Willing Care Recruitment, and I honestly couldn’t have asked for a better experience. From the very beginning, Erin was kind, supportive, and incredibly helpful. She really took the time to understand what I was looking for and matched me with a role that feels like the perfect fit a warm and welcoming childcare environment where I can truly see a future.What stood out most was Erin’s genuine care and positivity throughout the whole process. She made everything feel smooth and stress-free, and I always felt like I was in good hands. If you’re looking for someone who is not only professional but also truly friendly and committed to helping you succeed, I would absolutely recommend Erin at Willing Care Recruitment.Thank you again, Erin — you’ve helped me take a big step toward a fulfilling career!

Candidate early years

"​Carla was most helpful and worked hard to try and find a suitable position for me. She was very friendly and nothing was too much trouble. She checked in with me at every stage of the process and kept me suitably informed. Thanks Carla, much appreciated."

Candidate , Nursery Practitioner

“Taylor Harry at Willing Care Recruitment was exceptional in finding me a perfect childcare role. He listened carefully, communicated effectively, and accommodated my family needs. Thanks, Taylor—you’re a star! 😊”

Candidate , Staff Nurse

"Great service provided by WillingCare Recruitment. Anna was very professional and on top of things. I would highly recommend this agency."

Candidate , Staff Nurse

"I have worked with a couple of recruitment agencies but Willing Care is exceptional, Jordan went above and beyond his duty. He puts the "kind" factor in his job. I just got a customer-centred care!. Thank you Jordan . The world needs more of your kind."

Candidate

"I've worked with Willing care for 10 years+ now and wouldn't use anybody else! 10/10 to Rhys, he just gets the assignment and always delivers, thank you so much :-)"

Candidate

"I was so grateful with the help of Abbie. I had a grate experience she is all out support. Thank you Abbie i would highly recommend Willing Care. Abbie i was so thankful for you keep it up."

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What We Offer

  • Industry and Geographical Insights

    We analyse not only industry trends but also provide geographical insights to identify regions with abundant talent pools and areas facing staffing shortages. This data helps you focus your recruitment efforts in the right places, allowing you to make informed decisions on where to target your hiring and improve the chances of securing the best candidates quickly.

  • Company Branding

    Your organisation's reputation is a key factor in attracting talent. We offer consultancy on enhancing your company branding to position your organisation as an employer of choice in the nursing, early years, and social care sectors. This includes optimising your online presence, employee value propositions, and workplace culture, so that potential candidates see your company as the place they want to work.

  • Salary Benchmarking and Relocation Packages

    To compete in a candidate-driven market, offering attractive compensation is critical. Our salary benchmarking ensures that your pay packages align with current market standards. Additionally, we advise on designing relocation packages to attract talent from different regions. Whether covering moving expenses or providing assistance with housing, we help you build competitive offers that stand out.

How These Insights Benefit You
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  • Geographical Targeting: Focus your recruitment efforts in areas with rich talent pools and high potential for candidate relocation.

  • Competitive Compensation: Stay on top of salary benchmarks and offer attractive relocation packages and starting bonuses to draw in top-tier professionals.

  • Stand Out with Branding: Boost your company branding to appeal to the most sought-after candidates in the market.

  • Candidate-Driven Approach: Adapt your hiring strategies to thrive in today’s candidate-driven market, where applicants have more options than ever before.

  • Strategic Growth: Use market and geographical insights to make informed decisions about where and how to expand your workforce effectively.

Why Choose Willing Recruitment for Market Insights?

With our deep knowledge of the nursing, early years, and social care sectors, we offer a unique blend of industry expertise and up-to-date market data. Our consultancy doesn’t just provide information—it gives you actionable insights to elevate your hiring practices, attract top talent, and ensure your organisation thrives in a competitive landscape.

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Get Started Today

Partner with Willing Recruitment to enhance your recruitment strategy with tailored Market Insight Consultancy. Whether you’re looking to attract more candidates, expand into new regions, or optimise your offers with relocation packages, starting bonuses, and improved company branding, we’re here to guide you.

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Transform your approach to recruitment with expert insights that drive real results.Contact us today to learn how our Market Insight Consultancy can help you succeed in the nursing, early years, and social care sectors.

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